Services

> Introduction to Marketing, Sales & Prospecting
> Prospecting by Telephone
> Telephone Skills
> Prospecting
> Selling Techniques
> Advanced Sales Strategy & Techniques
> Introduction to Marketing
> Advanced Marketing
> Women in Business
> Marketing, Sales & Technology
> Consulting
> Coaching & Mentoring
> Marketing & Sales Management Support
> Co-marketing
> Trade Show Marketing
> Email Marketing
> Prospect Lists - Business & Consumer
> Marketing Research

Introduction to Marketing, Sales & Prospecting

A summary introduction highlighting each Marketing Philosophy, strategy, planning, research; Sales strategy for individuals and teams, the role of Prospecting – finding and qualifying customers.

Prospecting by Telephone

Specific prospecting workshop devoted to Prospecting by telephone, scripting style, Developing the benefit statement, the offer, and closing techniques; as well as phone statistics, psychology, a prospect lists.

Telephone Skills

A survey of the general use of telephone in the workplace – reception, sales, customer service with emphasis on daily communications, dissecting a call, language skills, terms, purpose and uses of many types of calls in the workplace; supports productivity.

Prospecting

A traditional approach to prospecting in general, with reference to telephone, other prospecting methods – networking, canvassing, trade shows, mailing lists, social & professional activities are highlighted.

Selling Techniques

A `how to’ approach to sales, the purpose of A.I.D.A. steps, uncovering buying motives and closing; making sales in person, by telephone, qualifying leads from suspect – prospect to making
the sale; follow up sales, generating leads, proactive and interactive rationale – Novice sales persons.

Advanced Sales Strategy & Techniques

For experienced sales people, review basics, and focus on more efficiency in achieving sales using a strategy, marketing, qualifying techniques, designed to build, re-build a book of business, adding new clients using past experiences, product, and technology to track leads, customers, and cross-sell/up-sell skill – a value approach.

Introduction to Marketing

This workshop will help new marketers, entrepreneurs and sales people; emphasis is who, what, where is the customer, how to access, as well getting product to market via direct/indirect distribution; marketing vs sales, how to know when to use either and both.

Advanced Marketing

A strategic tools tailored to the needs of experienced sales, marketers, entrepreneurs; the how-to market use a planning, managing in a competitive marketplace; targeting the niche; measuring results.

Women in Business

A focus on women’s entrance to business, self-employment and the stats that indicate how women are breaking into and leading their male counter-parts in business start-ups, managing business in a male-dominated market place, stats.

Marketing, Sales & technology

Coordinates

Email Marketing
Trade Show Marketing
Customer Relationship Management(CRM)
Account Management
Customer Service
Networking
Sales Teams
Sales Management

Consulting

One-to-one consulting at client’s place of business based on an hourly rate or project basis. Any workshop can be customized to a client’s environment; research, sales presentation, telephone
scripting, business development agenda, trade shows.

If the topic of concern is not listed, contact us for further
details.

Coaching / Mentoring

Generally one-to-one, telephone support, and small group development, offered weekly over a specific time period, specialized and customized to fit a particular purpose or result.- sales, prospecting, lead generation, networking, personal development, goal setting, management issues, research.

Marketing & Sales Management Support

Training for department managers, sales/marketing management and executive leaders. Prepares leaders how to effective manage staff for a particular project or mission – increases the learning curve, an in-house tool that enables team leaders to introduce policy changes,
products, announcements, and product and skill training on a larger scale i.e. product sales training, customer service, team building and leadership, order handling, delivery, call-centre development, HR.

Co-marketing

A guide to organizing two or more vendors to share resources to market to similar customers – i.e. a tradeshow to host non-competing products and services.

Marketers quite often prefer their own seminar to promote a specific product, technology or skill. We can assist in this development and act as a host.

Trade Show Marketing

We will provide staff to host your booth and develop business leads. Requires advance booking, deposits, travel arrangements. Or, assist your staff in support of a particular objective i.e. capturing new prospects who are not familiar with your products, following up on leads, demonstrations, and in-show marketing.

Email Marketing

An electronic letter service for those who have their own database and require a service provider to transmit and manage the database, update and enter new changes to database, transmit last-minute messages when traditional support isn’t readily available. For those who want to source prospects but don’t have a list, we can provide that service subject to specific requirements. Contact us with details and requirements.

Prospect Lists - Business & Consumer

A significant part of our services assist the profiling and development of a prospect list prepared to target business and consumers based on demographics – requires time, but if you know what you want you a prospect list can be had in one day.

Chief areas: British Columbia, Canada, USA.

This data requires you to select from fields of data – i.e.
Company, address, phone, fax, employee size, sales volume. Contact us to receive support information to help you decide.

Marketing Research

Knowing who your customer is and where to find them is a challenge. We have over 20 years experience at this. If you need to know what the marketplace is saying about your product or your competition we can source that for you. If you have an idea but don’t know where to start or how to market, this too we can help… most important
Primary research – represents data that is gathered by you or is developed for you via research – that’s us!
Secondary research – represents data gathered by someone else and may be reliable or not – we do this as well.

Research can be labour intensive, it depends on:

What you need to know
When you need to know it
How much you need to know
How will research be used
Who needs to know – i.e. client, bank , investor